Deja Vu?

It seems that H!P has decided to try their old tactics with creating new groups. It seems like H!P is trying to simulate the success they had experienced with Mini Moni and Pucchi Moni.



Buono! Was recently created. When I listen and look at this video, I have a feeling that this is where Pucchi Moni would have eventually ended up if they didn't go on hiatus. The song is really... "cool". It's not your typical bubble gum pop song. Pucchi Moni was always considered the "cool" group when compared to Mini Moni and Tanpopo.

The song is upbeat and has rock elements to it. Continuing on with the cool theme, they're using the rocker image. Pucchi Moni's cool image was based on the school girl look. Buono! has a more updated rocker school girl image which I think suits the song a lot. The dancing style reminds me a lot of Pucchi Moni as well. Very smooth and cool looking. Not necessarily "sexy" like some of the other dances we've been seeing in H!P. Hopefully Buono! will be as successful and popular as Pucchimoni when they had their second generation line up. It's the kind of song that could win back H!P some of their female fans and gain more attention from younger listeners.



It has been awhile now since Risa Niigaki had taken over Tsuji's role of Athena. And now she's recently released a single with Aika, Chisato, and Saki. Obviously the anime is aimed for young children, and this line up reminds me a lot of Mini Moni.

The song is very... "cutesy" and Risa's commentary at the beginning of the song reminds me of Marippe in Morning Musume no Hyokkori Hyoutan-jima.

As we can see, H!P is trying to win back their younger audience through the creation of Buono! and the Risa et company group. And they're trying to do this using the old Pucchi Moni, Mini Moni formula. It's about time. H!P has been focusing too much on the sexy and they should be going back to the cute and cool. Sexy is appealing, but since the majority of H!P is young girls, they should try to stick to the cool/cute formula to attract a wider range of fans.